Judson Garage Doors
A first website with repair services, local coverage and a clear way to get help.
Before
The challenge
Jeff Judson has been fixing garage doors around Dracut for years. His entire web presence was a Facebook page with 156 followers that had not posted since July 2024, and a Gmail address. No website, no domain, nothing to rank — while the searches his customers actually type were being answered by somebody else entirely.
The approach
- 01
Twenty-seven competitors went through the 100-point matrix first: thirteen national independents, four regional New England operators and fourteen businesses in the Dracut and Greater Lowell market. Nobody is actually in Dracut — the nearest addressed independents are seven to fifteen miles out.
- 02
A verification card instead of a hero image. The first thing on the page is a checkable list: based in Dracut, rings Jeff’s own phone, Jeff does the work, seven public recommendations. It closes with “nothing on this card is a claim.”
- 03
A pricing page nobody else has — a flat service call credited in full against any repair, ranges for the three jobs people actually ring about, and an honest section titled “why we won’t give you a firm price on the phone.” Not one competitor in the Merrimack Valley publishes a number.
- 04
A page per job and per town: springs, openers, cables and rollers, tune-ups and new doors, plus a service-area page and a dedicated page for Lowell — the searches people type at 7am when something breaks, rather than the business name.
- 05
The reviews he already had, surfaced. His Facebook page carried seven recommendations; they are published verbatim with names rather than cherry-picked.
Every line on the page can be checked before you let someone into your home. For a trade where the fear is being overcharged by a stranger, that is the whole pitch — and it is the one thing none of the competitors were willing to do.
The build
Mobile Experience
The result
Live at judsongaragedoor.com — fourteen pages, a page for every job and every town he covers, and the only published prices in the Merrimack Valley.
Next case
Ana Rousseau Photography
Want one of these for your business?
A few lines about your business are enough to start. We’ll talk through what you need, and I’ll put the scope and price in writing before any work begins.