Skip to content

Q Fitness

A pre-launch gym that had to sell memberships before the doors opened.

Industry
24/7 gym
Services
Competitor research · Design & build · Membership funnel · Founders presale
Visit the live site →Member app preview
The Q Fitness home page — “Babcock Ranch’s real American gym” over an American flag and a coach spotting a bench press, with a grand-opening countdown to November 23, 2026 and a Sign up button.

Q Fitness had built an impressive gym and a loyal community, but its website was not creating the same experience online. Important information was difficult to find, and the path from discovering the gym to taking the next step needed to be simpler.

The challenge

The in-person experience gave people plenty of reasons to choose Q Fitness, but the website was not fully communicating what made the gym different. Membership information, class details, and calls to action all needed a clearer structure.

The goal

Build a website that reflects the energy of the gym, answers prospective members’ most common questions, and makes it easier to visit, inquire, or join.

The approach

  1. 01

    Simplified the navigation and overall site structure.

  2. 02

    Created a clearer journey for prospective members.

  3. 03

    Reorganized class, service, and membership information.

  4. 04

    Redesigned the experience with mobile users in mind.

  5. 05

    Connected the site with the gym’s booking and membership tools.

  6. 06

    Built a stronger foundation for local search visibility.

The build

The Q Fitness memberships page — “Every price, on the page” above three founding-rate cards at $39, $49 and $89 every 28 days, with the $49 Founding Member plan marked Most popular.
The Q Fitness memberships page — “Every price, on the page” above three founding-rate cards at $39, $49 and $89 every 28 days, with the $49 Founding Member plan marked Most popular.
The Q Fitness coaches page — “Meet the founders” above portraits of the gym’s three founders, each standing arms crossed in a Q Fitness T-shirt beneath the gym’s lit sign.
The Q Fitness coaches page — “Meet the founders” above portraits of the gym’s three founders, each standing arms crossed in a Q Fitness T-shirt beneath the gym’s lit sign.

Mobile Experience

The Q Fitness home page on a phone — the red Founders Presale banner sits above “Babcock Ranch’s real American gym”, a grand-opening countdown and side-by-side Sign up and Memberships buttons.
The Q Fitness home page on a phone — the red Founders Presale banner sits above “Babcock Ranch’s real American gym”, a grand-opening countdown and side-by-side Sign up and Memberships buttons.

The result

The new website gives Q Fitness a more useful extension of its in-person experience. Prospective members can find the information they need more easily, understand their options, and take the next step without unnecessary friction.

Visit live deployment →Member app preview

Next case

Forward Metrics

→

Want one of these for your business?

A few lines about your business are enough to start. We’ll talk through what you need, and I’ll put the scope and price in writing before any work begins.

Start a projectAll case studies