Forward Metrics — Technology & Data, United Kingdom
Seven brands, seven different jobs.
Every screenshot on this page is a real build — a photographer, a shop of my own, a gym, an AI consultancy, a creator media kit, a dojo, and a garage door company.
What these replaced
Three of the seven builds replaced something that already existed — and in one case, nothing at all.
Komainu Training & Defense — Christian Brazilian Jiu-Jitsu & self-defense, North Fort Myers, Florida
Judson Garage Doors — Garage door repair, Dracut, Massachusetts
The 100-point matrix
Before a pixel gets drawn, every direct competitor in your market gets surveyed and scored against the same 100 points — weighted toward what predicts inquiries, not what looks impressive in a screenshot. You get the findings whether or not you hire me.
20
Social proof & reputation
Reviews, ratings and credentials surfaced where a stranger will actually see them.
20
SEO & discoverability
City-and-service pages, metadata that does real work, and rankings for searches that convert.
20
Conversion architecture
Where the calls to action sit, how a booking is taken, and how much friction stands in the way.
15
Brand & visual design
Positioning clarity and a cohesive identity — positioning is what sets the price ceiling.
15
Trust & experience content
Process pages, FAQs and about-page depth that pre-answer the real objections.
10
Technical execution
Mobile experience, speed, navigation, and the absence of leftover template residue.
Two markets have been through it in full and are published with their scores: 25 gyms surveyed for Q Fitness, and 42 photographers surveyed — 13 scored in depth — for Ana Rousseau.
Where each build stands today
Every line below is something you can open and check. Where a figure is not mine to publish, or the site has not launched yet, it says so rather than rounding up.
BuildScaleWhere it stands
Ana Rousseau Photography26 pages · EN + PTLive and taking bookings in two languages, with a landing page for every service she sells and every town she shoots in.
Aureline Wellness43 products · 15 collectionsLive and selling. My own store — and the reason I can tell a client what a decision will cost them, not just how it will look.
Q Fitness8 pagesLive and public, taking founding-member signups ahead of the doors opening on 23 November 2026.
Forward MetricsOne page · five working demosLive at forwardmetrics.tech — rebuilt in September 2026 around five working demos you can click through.
Nicky's Gone ShoppingOne media kit · 7 per-brand pitch pagesLive at nickysgoneshopping.com with seven brand-specific pitch pages behind it. Her tracked GMV figure is supplied on request rather than published.
Komainu Training & Defense4 pages · one HTML fileLive — a site the dojo can hand to a prospective member on a single link.
Judson Garage Doors14 pagesLive at judsongaragedoor.com — replacing a Facebook page that had not posted since 2024, with the only published prices in the Merrimack Valley.
Seven brands, eight builds.
Each one opens into the full story — the problem the business actually had, what got built, and what happened after it went live.
Newborn & family photography01
Ana Rousseau Photography
Twenty-six pages in two languages, quiet enough to let the pictures talk.
Ecommerce — saunas & cold plunge02
Aureline Wellness
My own store — 43 products, live and selling.
24/7 gym03
Q Fitness
A pre-launch gym that had to sell memberships before the doors opened.
Member app03
Q Fitness — Member App
A preview of the member app: workouts, classes, nutrition and the everyday details of going to the gym.
Technology & Data04
Forward Metrics
Turning a dated website into one that reflects the business behind it.
UGC creator — UK TikTok Shop affiliate05
Nicky's Gone Shopping
A home for Nicky’s videos, brand partnerships and the results behind them.
Christian Brazilian Jiu-Jitsu & self-defense06
Komainu Training & Defense
Classes, coaches and a clear way to book a first visit to a local dojo.
Garage door repair07
Judson Garage Doors
A first website with repair services, local coverage and a clear way to get help.
Tell me what you’re working on.
A few lines about your business are enough to start. We’ll talk through what you need, and I’ll put the scope and price in writing before any work begins.