Nicky's Gone Shopping
A home for Nicky’s videos, brand partnerships and the results behind them.
Nicky’s Gone Shopping began with a simple strategic idea: a creator’s brand should have a home beyond social media. The website was designed to bring Nicky’s content, recommendations, and personality together in a space she could shape around her audience and grow over time.
The challenge
Social platforms are valuable for discovery, but they limit how a creator can organize content, control the audience experience, and build long-term visibility through search. The website needed to complement those channels without feeling separate from the personality that made the brand engaging in the first place.
The goal
Create an independent platform that feels unmistakably like Nicky, makes her content easy to explore, and gives the brand room to develop beyond the limits of any one social platform.
The approach
- 01
Developed a visual direction around the personality of the brand.
- 02
Organized content and recommendations into clear categories.
- 03
Improved readability and made browsing more intuitive.
- 04
Structured the site with future search growth in mind.
- 05
Created a flexible foundation that can expand with new content and opportunities.
Nobody re-books a creator who doesn't sell. Every number on the page is a repeat, not a reach — proof a brand can check, not a follower count anyone can inflate.
The build
Mobile Experience
The result
Nicky’s Gone Shopping now has a dedicated online home that works alongside its social presence. The site brings the brand together in one place and provides a foundation Nicky can continue to shape as her content, audience, and opportunities evolve.
Next case
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