Ecommerce — saunas & cold plunge
Aureline Wellness
- Location
- Own brand
- Year
- 2026
- Scale
- 43 products · 15 collections
- Status
- Live
- Shopify theme
- Art direction
- Merchandising
- Copywriting
- UGC video ads
The problem
Most agencies have never had to live with the store they built. I wanted a shop of my own to be accountable to — one where a slow product page costs me money, not somebody else.
The approach
- 01
A custom Shopify theme built around a single idea: the home is the retreat. Full-bleed photography, a gold wordmark on near-black, and type that stays out of the way of a £6,000 cabin.
- 02
Fifteen collections cut the way people actually shop a wellness space — infrared, indoor and outdoor saunas; barrel, acrylic and ice-bath plunges — rather than the way a warehouse organises stock.
- 03
Forty-three products merchandised and written up, plus a Journal of eighteen pieces doing the search work that product pages cannot.
- 04
UGC video ads produced in-house and cut against the product pages they point at, so the traffic lands somewhere built to convert it.
The build
On a phone
Where it landed
Live at aurelinewellness.com and selling — and the reason I can tell a client what a decision will cost them, not just how it will look.
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